Jump to Menu

• Undergraduate Spring 2020
• Marketing
• MARKETING MANAGEMENT AND POLICIES

MARKETING MANAGEMENT AND POLICIES

2020 Spring Term

Marketing 479

Organization and coordination of the total marketing program including sales, advertising, credit, marketing research, distribution policies, pricing, sales forecasting and demand analysis. Focus is on firm's ability to adjust to competitive trends and changing market conditions.

Other Requirements: PREREQ: MARKETNG 311 & MARKETNG 321, SENIOR STATUS, ADMISSION TO UPPER DIVISION AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Section Details	Meeting Details & Topic		Instructor	Syllabus
01-LEC 3277 3 Units	01/21 - 05/08 (1)	TuTh 12:30 PM - 1:45 PM	Carol Scovotti	Log in to access this syllabus
	HH2101
22-LEC 3297 3 Units	01/21 - 05/08 (1)		Carol Scovotti	Log in to access this syllabus
	WEB BASED
	Online BBA courses in the College of Business and Economics are charged separate tuition from the traditional face-to-face classes. The online BBA course tuition is not included in the 12-credit fixed tuition cost for traditional classes. The additional tuition charge is $389 per credit. Students must have access to the internet and an internet browser. A webcam may be required for remote exam monitoring.