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BUSINESS TO BUSINESS MARKETING

2020 Spring Term

3 Units

Marketing 412

An intensive examination of the industrial marketing sector. Emphasis is placed on understanding the unique dimensions of the industrial marketing environment and translating this understanding into effective integrated industrial marketing programs. Attention is given to producer, reseller and government markets.

Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

This schedule is informational and does not guarantee availability for registration.
Sections may be full or not open for registration. Please use WINS if you wish to register for a course.

Section Details	Meeting Details & Topic		Instructor	Syllabus

01-LEC 3267 3 Units	01/21 - 05/08 (1)	MW 9:30 AM - 10:45 AM	Noelle Butski	Log in to access this syllabus
01-LEC 3267 3 Units	HH2102		Noelle Butski	Log in to access this syllabus

22-LEC 3268 3 Units	01/21 - 05/08 (1)		Noelle Butski	Log in to access this syllabus Log in to access this syllabus
	WEB BASED		Noelle Butski
	Online BBA courses in the College of Business and Economics are charged separate tuition from the traditional face-to-face classes. The online BBA course tuition is not included in the 12-credit fixed tuition cost for traditional classes. The additional tuition charge is $389 per credit. Students must have access to the internet and an internet browser. A webcam may be required for remote exam monitoring.