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ADVANCED DIGITAL MARKETING

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ADVANCED DIGITAL MARKETING

2020 Spring Term

3 Units

Marketing 353

Digital marketing allows marketers to deliver relevant communications in today's digital world. Strategies behind effective digital marketing efforts are explored with a focus on understanding digital analytics and developing digital content. Emphasis is placed on search engine marketing and digital advertising strategies including SEO and paid search. Developing and implementing a search engine marketing campaign provides hands-on experience.

Other Requirements: PREREQ: MARKETNG 311 AND 351, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3258
3 Units
01/21 - 05/08 (1) MW 2:00 PM - 3:15 PM
Andrew Dahl
HH3202HH3202
 
22-LEC 3259
3 Units
01/21 - 05/08 (1)
Andrew Dahl
WEB BASED
Online BBA courses in the College of Business and Economics are charged separate tuition from the traditional face-to-face classes.  The online BBA course tuition is not included in the 12-credit fixed tuition cost for traditional classes.  The additional tuition charge is $389 per credit.  Students must have access to the internet and an internet browser. A webcam may be required for remote exam monitoring.

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