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ADVANCED DIGITAL MARKETING

2020 Spring Term

3 Units

Marketing 353

Digital marketing allows marketers to deliver relevant communications in today's digital world. Strategies behind effective digital marketing efforts are explored with a focus on understanding digital analytics and developing digital content. Emphasis is placed on search engine marketing and digital advertising strategies including SEO and paid search. Developing and implementing a search engine marketing campaign provides hands-on experience.

Other Requirements: PREREQ: MARKETNG 311 AND 351, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

This schedule is informational and does not guarantee availability for registration.
Sections may be full or not open for registration. Please use WINS if you wish to register for a course.

Section Details	Meeting Details & Topic		Instructor	Syllabus

01-LEC 3258 3 Units	01/21 - 05/08 (1)	MW 2:00 PM - 3:15 PM	Andrew Dahl	Log in to access this syllabus
01-LEC 3258 3 Units	HH3202		Andrew Dahl	Log in to access this syllabus

22-LEC 3259 3 Units	01/21 - 05/08 (1)		Andrew Dahl	Log in to access this syllabus
	WEB BASED		Andrew Dahl
	Online BBA courses in the College of Business and Economics are charged separate tuition from the traditional face-to-face classes. The online BBA course tuition is not included in the 12-credit fixed tuition cost for traditional classes. The additional tuition charge is $389 per credit. Students must have access to the internet and an internet browser. A webcam may be required for remote exam monitoring.