OMNICHANNEL MARKETING
OMNICHANNEL MARKETING
2019 Fall Term
3 Units
Marketing 444
Introduction to omnichannel marketing, including direct mail, lead generation, circulation, loyalty programs, store traffic building, fundraising, pre-selling, post-selling, and research. The interactive nature of omnichannel marketing initiatives that use one or more media to generate a traceable and measurable response from the target audience is emphasized.
Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
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01-LEC 3722
3 Units
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09/03 - 12/13 (1) | MW 2:00 PM - 3:15 PM |
John Degraff
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