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INTRODUCTION TO DIGITAL MARKETING

2019 Fall Term

3 Units

Marketing 351

Technological changes and the "always connected" consumer have forced marketers to evolve. The basics of emerging digital marketing media and related techniques for reaching online consumers across multiple devices including desktop and mobile are covered. Additionally, the course explores digital marketing's transformative impact on traditional marketing practices and examines digital segmentation, digital marketing around the globe, digital divide, digital privacy, and digital analytics.

Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

This schedule is informational and does not guarantee availability for registration.
Sections may be full or not open for registration. Please use WINS if you wish to register for a course.

Section Details	Meeting Details & Topic		Instructor	Syllabus

01-LEC 3677 3 Units	09/03 - 12/13 (1)	MW 11:00 AM - 12:15 PM	Andrew Dahl	Log in to access this syllabus Log in to access this syllabus
01-LEC 3677 3 Units	HH2309		Andrew Dahl
03-LEC 4947 3 Units	09/03 - 12/13 (1)			Not Submitted
03-LEC 4947 3 Units				Not Submitted

02-LEC 3678 3 Units	09/03 - 12/13 (1)	MW 12:30 PM - 1:45 PM	Andrew Dahl	Log in to access this syllabus Log in to access this syllabus
02-LEC 3678 3 Units	HH2309		Andrew Dahl

22-LEC 3679 3 Units	09/03 - 12/13 (1)		Noelle Butski	Log in to access this syllabus
	WEB BASED		Noelle Butski
	Online BBA courses in the College of Business and Economics are charged separate tuition from the traditional face-to-face classes. The online BBA course tuition is not included in the 12-credit fixed tuition cost for traditional classes. The additional tuition charge is $389 per credit. Students must have access to the internet and an internet browser. A webcam may be required for remote exam monitoring.