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MARKETING RESEARCH

2019 Fall Term

3 Units

Marketing 321

Methods of planning and carrying out marketing and consumer research studies. Problem formulation, exploratory research, questionnaire construction and design, observational and sampling techniques, conducting surveys, data analysis, reporting, interpretation of findings and implementation of recommendations.

Other Requirements: PREREQ: MARKETNG 311 AND ECON 245, AND ADMISSION TO UPPER DIVISION AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

This schedule is informational and does not guarantee availability for registration.
Sections may be full or not open for registration. Please use WINS if you wish to register for a course.

Section Details	Meeting Details & Topic		Instructor	Syllabus

01-LEC 3694 3 Units	09/03 - 12/13 (1)	MW 2:00 PM - 3:15 PM	Maxwell Hsu	Not Submitted
01-LEC 3694 3 Units	HH3202		Maxwell Hsu	Not Submitted

02-LEC 3695 3 Units	09/03 - 12/13 (1)	MW 11:00 AM - 12:15 PM	Arthur Barnard	Not Submitted
02-LEC 3695 3 Units	HH3202		Arthur Barnard	Not Submitted

03-LEC 3696 3 Units	09/03 - 12/13 (1)	MW 5:00 PM - 6:15 PM	Arthur Barnard	Not Submitted
03-LEC 3696 3 Units	HH3202		Arthur Barnard	Not Submitted

22-LEC 3697 3 Units	09/03 - 12/13 (1)		Maxwell Hsu	Not Submitted
	WEB BASED		Maxwell Hsu
	Online BBA courses in the College of Business and Economics are charged separate tuition from the traditional face-to-face classes. The online BBA course tuition is not included in the 12-credit fixed tuition cost for traditional classes. The additional tuition charge is $389 per credit. Students must have access to the internet and an internet browser. A webcam may be required for remote exam monitoring.