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• PRINCIPLES OF MARKETING

PRINCIPLES OF MARKETING

2019 Fall Term

Marketing 311

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

Other Requirements: PREREQ: ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 COMBINED CUMULATIVE GPA FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Section Details	Meeting Details & Topic		Instructor	Syllabus
01-LEC 3616 3 Units	09/03 - 12/13 (1)	MW 9:30 AM - 10:45 AM	John Degraff	Log in to access this syllabus
	HH1000
02-LEC 3617 3 Units	09/03 - 12/13 (1)	TuTh 9:30 AM - 10:45 AM	Kenyatta Barber	Not Submitted
	HH2309
03-LEC 3618 3 Units	09/03 - 12/13 (1)	TuTh 3:30 PM - 4:45 PM	Brian Vander Schee	Not Submitted
	HH2309
04-LEC 3628 3 Units	09/03 - 12/13 (1)	TuTh 11:00 AM - 12:15 PM	Kenyatta Barber	Not Submitted
	HH2309
05-LEC 3649 3 Units	09/03 - 12/13 (1)	TuTh 12:30 PM - 1:45 PM	Brian Vander Schee	Not Submitted
	HH2309
06-LEC 3650 3 Units	09/03 - 12/13 (1)	TuTh 2:00 PM - 3:15 PM	Brian Vander Schee	Not Submitted
	HH2300
22-LEC 3652 3 Units	09/03 - 12/13 (1)		Jimmy Peltier	Not Submitted
	WEB BASED
	Online BBA courses in the College of Business and Economics are charged separate tuition from the traditional face-to-face classes. The online BBA course tuition is not included in the 12-credit fixed tuition cost for traditional classes. The additional tuition charge is $389 per credit. Students must have access to the internet and an internet browser. A webcam may be required for remote exam monitoring.