BRAND MANAGEMENT
BRAND MANAGEMENT
2019 Spring Term
3 Units
Marketing 770
This course exposes students to contemporary thought about brands and branding, the interaction between brands and consumer culture, and the strategies for building strong brands, Specific topics include brand identity, brand positioning, brand meaning, as well as how the brand guides strategic decisions about the elements of the marketing mix.
Other Requirements: PREREQ: MARKETNG 716, OR MARKETNG 311 WITH A GRADE OF "C" OR BETTER, OR EQUIVALENT; MUST BE ADMITTED TO A COBE GRADUATE DEGREE PROGRAM
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
22-LEC 3505
3 Units
|
01/22 - 03/16 (8W1) |
Dennis Kopf
|
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| WEB BASED | |||||
| Online graduate courses in CoBE will be billed at $637.43 per credit for all students. Students must have access to the Internet and an Internet browser. | |||||
