MARKETING IN SERVICE ORGANIZATIONS
2018 Spring Term
A reconsideration of traditional marketing topics in the context of a variety of service organizations. Emphasis is placed on discussion of how product-oriented marketing activities need to be adjusted or even re-invented to accommodate "nonproducts."
Other Requirements: PREREQ: MARKETING 311
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
|Section Details||Meeting Details & Topic||Instructor||Syllabus|
|01/22 - 05/11 (1)||TuTh 12:30 PM - 1:45 PM||