courses.uww.edu »

INTRODUCTION TO DIGITAL MARKETING

Jump to Menu

INTRODUCTION TO DIGITAL MARKETING

2018 Spring Term

3 Units

Marketing 351

Technological changes and the "always connected" consumer have forced marketers to evolve. The basics of emerging digital marketing media and related techniques for reaching online consumers across multiple devices including desktop and mobile are covered. Additionally, the course explores digital marketing's transformative impact on traditional marketing practices and examines digital segmentation, digital marketing around the globe, digital divide, digital privacy, and digital analytics.

Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3446
3 Units
01/22 - 05/11 (1) TuTh 9:30 AM - 10:45 AM
Karen Whalen
HH2303HH2303
 
02-LEC 3447
3 Units
01/22 - 05/11 (1) TuTh 12:30 PM - 1:45 PM
Andrew Dahl
HH2300HH2300
 
22-LEC 3448
3 Units
01/22 - 05/11 (1)
Andrew Dahl
WEB BASED
Online undergraduate courses in CoBE will bill at $389 per credit for all students. Students must have access to the Internet and an Internet browser. A Webcam may be required for remote exam monitoring.

Jump to Top

Catalog Selection

Course Navigation

Go ToGo To ResetReset

Class Filter

RefreshRefresh ResetReset

Links