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Undergraduate Marketing

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Undergraduate Marketing

2018 Winterim

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  • This course listing is informational and does not guarantee availability for registration.
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3 Units

PRINCIPLES OF MARKETING

Marketing 311

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

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