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MARKETING RESEARCH

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MARKETING RESEARCH

2017 Fall Term

3 Units

Marketing 321

Methods of planning and carrying out marketing and consumer research studies. Problem formulation, exploratory research, questionnaire construction and design, observational and sampling techniques, conducting surveys, data analysis, reporting, interpretation of findings and implementation of recommendations.

Other Requirements: PREREQ: MARKETNG 311 AND ECON 245, AND ADMISSION TO UPPER DIVISION AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 4123
3 Units
09/06 - 12/22 (1) TuTh 11:00 AM - 12:15 PM
Maxwell Hsu
HH2303HH2303
10/17 - 10/24 (1) Tu 11:00 AM - 12:15 PM
Maxwell Hsu
HH3101HH3101
11/02 - 12/07 (1) Th 11:00 AM - 12:15 PM
Maxwell Hsu
HH3101HH3101
12/12 - 12/12 (1) Tu 11:00 AM - 12:15 PM
Maxwell Hsu
HH3101HH3101
 
02-LEC 4124
3 Units
09/06 - 12/22 (1) MW 2:00 PM - 3:15 PM
Noelle Butski
HH2303HH2303
 
03-LEC 4550
3 Units
09/06 - 12/22 (1) MW 12:30 PM - 1:45 PM
Noelle Butski
HH2303HH2303
 
22-LEC 4144
3 Units
09/06 - 12/22 (1)
Maxwell Hsu
WEB BASED
Online undergraduate courses in CoBE will bill at $389 per credit for all students. Students must have access to the Internet and an Internet browser. A Webcam may be required for remote exam monitoring.

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