APPLIED STUDIES IN ARTS MARKETING
APPLIED STUDIES IN ARTS MARKETING
2016 Fall Term
2 Units
Theatre 363
A study of the duties and skills of marketing managers of both commercial and non-profit arts-related businesses, as well as the individual artist in the marketplace. Topics include marketing research, planning a marketing budget, promotions, media relations, advertising, corporate and media sponsorship, and audience development. Students will develop a comprehensive marketing plan for an organization or individual artist of their choice. Offered even numbered fall terms.
Other Requirements: COREQ: MARKETNG 311
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
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01-LEC 3863
2 Units
|
09/07 - 12/23 (1) | MW 2:00 PM - 2:50 PM |
Barbara Harkins
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