INTERNATIONAL MARKETING
INTERNATIONAL MARKETING
2016 Fall Term
3 Units
Marketing 361
The course provides a critical assessment of global market opportunities and of the tactics and strategies for marketing of goods and services across national boundaries. Covered in the course are global marketing environment, modes of market entry, and of managing marketing mix variables in a foreign setting.
Other Requirements: PREREQ: MARKETING 311
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
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01-LEC 4204
3 Units
|
09/07 - 12/23 (1) | TuTh 11:00 AM - 12:15 PM |
Yushan Zhao
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