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PRINCIPLES OF MARKETING

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PRINCIPLES OF MARKETING

2016 Summer Term

3 Units

Marketing 311

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

Other Requirements: PREREQ: ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 COMBINED CUMULATIVE GPA FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
22-LEC 1499
3 Units
05/31 - 07/09 (6W1)
Andrew Dahl
WEB BASED
The cost per credit for CoBE online undergraduate courses for summer 2016 is $389. Students must have access to the Internet and an Internet browser.
 
23-LEC 1526
3 Units
07/11 - 08/20 (6W3)
Sharon Roy
WEB BASED
The cost per credit for CoBE online undergraduate courses for summer 2016 is $389. Students must have access to the Internet and an Internet browser.

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