DIRECT AND MULTICHANNEL MARKETING
DIRECT AND MULTICHANNEL MARKETING
2016 Spring Term
3 Units
Marketing 444
The interactive nature of direct marketing initiatives that use one or more media to generate a traceable and measurable response from the target audience is empahsized. The course includes grounding in all major direct marketing media. The measurability and accountability of direct marketing and its relationship to the total marketing mix are stressed.
Other Requirements: PREREQ: MARKETING 311
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
22-LEC 3464
3 Units
|
01/19 - 05/17 (1) |
Andrew Dahl
|
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| WEB BASED | |||||
| The cost per credit for CoBE online undergraduate courses for 2015-2016 is $389 for all students. Students must have access to the Internet and an Internet browser. | |||||
