BUSINESS TO BUSINESS MARKETING
BUSINESS TO BUSINESS MARKETING
2016 Spring Term
3 Units
Marketing 412
An intensive examination of the industrial marketing sector. Emphasis is placed on understanding the unique dimensions of the industrial marketing environment and translating this understanding into effective integrated industrial marketing programs. Attention is given to producer, reseller and government markets.
Other Requirements: PREREQ: MARKETING 311
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
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01-LEC 3459
3 Units
|
01/19 - 05/17 (1) | TuTh 12:30 PM - 1:45 PM |
Yushan Zhao
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