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• Undergraduate Summer 2015
• Journalism

Undergraduate Journalism

2015 Summer Term

Class Schedule

FOUNDATIONS OF ADVERTISING

JOURNLSM 220

A survey of advertising and its role as an institution in society, both as a marketing tool and as a communication process.

Class Schedule

ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

JOURNLSM 275

Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.

Class Schedule

FEATURE WRITING

JOURNLSM 303

A study of feature writing and editorial writing and their roles in print publications. Experience in writing feature articles and opinion pieces.

Class Schedule

MEDIA ETHICS

JOURNLSM 309

This course exposes students to ethical theory in the context of rapid technological change and the means to acquire ethical analytical abilities. This two-tiered approach first examines the relationship between professional ethics and social philosophy to establish a framework for understanding the relationship between media practice and democratic society.

Class Schedule

ADVERTISING MEDIA PLANNING AND BUYING

JOURNLSM 322

This course provides an overview of the development of advertising media objectives and strategies. It examines the characteristics of the various media and the principles of media scheduling and buying. Students will learn how to evaluate media for the purpose of selecting the media and media vehicles that will most effectively deliver advertising messages to the target audience. Students will receive instruction in effective media planning and buying and will be able to practice putting media plans into action. This course examines the media of advertising and emphasizes development of advertising media objectives and strategies and provides practice in implementing those strategies.

Class Schedule

TELEVISION NEWS REPORTING AND PRODUCTION

JOURNLSM 341

Television News Reporting and Production is a course in the theory and practice of reporting and practice of reporting, photographing, writing, editing and presenting television news. Students will also enroll concurrently in Practicum in Television News (COMM/JOURNLSM 332) for one unit.

Class Schedule

LAW OF MASS COMMUNICATION

JOURNLSM 420

Study of law as applied to the mass media with particular emphasis on freedom of information, libel, privacy, contempt, commercial speech, regulation of electronic media and copyright regulation.

Class Schedule

INTERNSHIP ADVERTISING

JOURNLSM 493A

Professional experiences in which the student who aspires to a career in advertising works for an approved internship setting in advertising. (a maximum of three units of Internship may be applied toward an advertising major; a maximum of three units may be applied toward an advertising minor.) Three additional units may be applied toward graduation, but not toward the major or minor. Students may only register for 3 units at a time. Repeatable up to 6 units.

Class Schedule

INTERNSHIP IN JOURNALISM

JOURNLSM 493G

Professional experience in which the student who aspires to a career in journalism works for an approved internship setting in broadcasting, on-line, or print journalism. (A maximum of three units of Internship may be applied toward a Journalism major; a maximum of three units may be applied toward a Journalism minor.) Additional units may be applied toward graduation, but not toward the major or minor. Students may not register for more than 3 units at a time.