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ADVERTISING COPYWRITING AND LAYOUT

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ADVERTISING COPYWRITING AND LAYOUT

2015 Spring Term

3 Units

Journalism 320

Study of the strategy and principles used to develop copy and visuals for persuasive messages in advertising, sales promotion, direct response, interactive and other brand communication. Students will apply the principles they learn by writing and designing messages across various media and for a variety of products and services. Students will also gain presentation experience.

Other Requirements: JOURNLSM 220 AND JOURNLSM 241

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3218
3 Units
01/20 - 05/19 (1) MW 9:30 AM - 10:45 AM
Kristine Kranenburg
HE0312HE0312
 
02-LEC 3219
3 Units
01/20 - 05/19 (1) MW 11:00 AM - 12:15 PM
Kristine Kranenburg
HE0312HE0312

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