STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
2015 Spring Term
3 Units
Marketing 774
Analysis of the planning process in the marketing oriented enterprise culminating with the development of a marketing plan based on a current business problem. The supportive nature of staff functions is analyzed from the viewpoint of its contribution to total marketing planning and strategy.
Other Requirements: PREREQ: MARKETNG 716 OR EQUIVALENT AND GRAD LEVEL BUSINESS REQUIREMENT
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
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01-LEC 3411
3 Units
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01/20 - 05/19 (1) | Tu 6:30 PM - 9:00 PM |
Carol Scovotti
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