2015 Spring Term
This class is designed to provide marketing majors and minors with basic knowledge of the Internet so that they can understand why this technology has and will continue to exert such an important impact on marketing practice. It will also consider such topics as web demographics, the online business model, web enhancement of products and services, personalization, traffic and brand building, net exchanges, and online community. In addition, the class will explore the impact that the Internet is having on such traditional areas of marketing concern as research, new product development, segmentation, personal selling, pricing, and distribution.
Other Requirements: PREREQ: MARKETNG 716 OR EQUIVALENT
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
|Meeting Details & Topic
|01/20 - 05/19 (1)
|The cost per credit for CoBE online graduate courses for 2014-2015 is $619. This cost is subject to any tuition increase approved by the Board of Regents beginning fall 2014 term. Students must have access to the Internet and an Internet browser.