APPLIED STUDIES IN ARTS MARKETING
APPLIED STUDIES IN ARTS MARKETING
2014 Spring Term
2 Units
Theatre 363
A study of the duties and skills of marketing managers of both commercial and non-profit arts-related businesses, as well as the individual artist in the marketplace. Topics include marketing research, planning a marketing budget, promotions, media relations, advertising, corporate and media sponsorship, and audience development. Students will develop a comprehensive marketing plan for an organization or individual artist of their choice. Offered even numbered fall terms.
Other Requirements: COREQ: MARKETNG 311
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
01-LEC 3051
2 Units
|
01/21 - 05/20 (1) |
Megan Matthews
|
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| WEB BASED | |||||
| All course work will be conducted via the internet using D2L. For further information, contact the instructor at 262-472-5564 or via e-mail at matthewm@uww.edu. | |||||
