ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY
ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY
2014 Spring Term
3 Units
Journalism 275
Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.
Other Requirements: PREREQ: JOURNLSM 220 OR COMM 202
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
