INTERNET MARKETING
INTERNET MARKETING
2013 Fall Term
Marketing 351
This class is designed to provide marketing majors and minors with basic knowledge of the Internet so that they can understand why this technology has and will continue to exert such an important impact on marketing practice. It will also consider such topics as web demographics, the online business model, web enhancement of products and services, personalization, traffic and brand building, net exchanges, and online community. In addition, the class will explore the impact that the Internet is having on such traditional areas of marketing concern as research, new product development, segmentation, personal selling, pricing and distribution.
Other Requirements: PREREQ: MARKETING 311
Class Schedule
There are no sections offered for this course and term that meet your criteria.