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MARKETING RESEARCH

2013 Fall Term

3 Units

Marketing 321

Methods of planning and carrying out marketing and consumer research studies. Problem formulation, exploratory research, questionnaire construction and design, observational and sampling techniques, conducting surveys, data analysis, reporting, interpretation of findings and implementation of recommendations.

Other Requirements: PREREQ: MARKETNG 311 AND ECON 245, AND ADMISSION TO UPPER DIVISION AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

This schedule is informational and does not guarantee availability for registration.
Sections may be full or not open for registration. Please use WINS if you wish to register for a course.

Section Details	Meeting Details & Topic		Instructor	Syllabus

01-LEC 3029 3 Units	09/03 - 12/23 (1)	MW 9:30 AM - 10:45 AM	Andrew Dahl	Log in to access this syllabus
	HH2303		Andrew Dahl
	10/23 - 10/28 (1)	MW 9:30 AM - 10:45 AM	Andrew Dahl
	HH3202		Andrew Dahl
	11/06 - 12/04 (1)	MW 9:30 AM - 10:45 AM	Andrew Dahl
	HH3202		Andrew Dahl

02-LEC 3030 3 Units	09/03 - 12/23 (1)	MW 11:00 AM - 12:15 PM	Andrew Dahl	Log in to access this syllabus
	HH2303		Andrew Dahl
	10/23 - 10/28 (1)	MW 11:00 AM - 12:15 PM	Andrew Dahl
	HH3101		Andrew Dahl
	11/06 - 12/04 (1)	MW 11:00 AM - 12:15 PM	Andrew Dahl
	HH3101		Andrew Dahl