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• Undergraduate Fall 2013
• Journalism

Undergraduate Journalism

2013 Fall Term

Class Schedule

REVOLUTIONS IN JOURNLSM

JOURNLSM 212

An introduction to the nature and issues of the print, broadcast and Internet news industries and their roles in American society. Particular attention will be paid to the impact of new technology and its effect on media profitability, business models and social fuction.

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FOUNDATIONS OF ADVERTISING

JOURNLSM 220

A survey of advertising and its role as an institution in society, both as a marketing tool and as a communication process.

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WRITING FOR NEWS MEDIA

JOURNLSM 227

Introduction to journalistic writing in the styles appropriate to various mass media. Includes a review of writing fundamentals. Emphasis is placed on selecting, organizing and structuring information. Practice in writing for print, broadcast, and Web journalism is included.

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REPORTING FOR NEWS MEDIA

JOURNLSM 237

An introduction to reporting for the news media. Students will learn interviewing and research skills, develop news and feature stories, and work with basic digital equipment to create content for print and online news operations. Stories will be told through text and through audio, video and other digital formats.

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ELECTRONIC MEDIA COPYWRITING

JOURNLSM 241

The course is designed as an introduction to the theory and practice of writing for the electronic media, principally radio and television. The course will provide intensive practice through writing assignments of commercial copy, program continuity copy, and public service announcements for radio and television. There will also be practice in the development and organization of various program types including talk, interview, discussion, news, and documentary programs.

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ELECTRONIC MEDIA NEWSWRITING AND PRODUCTION

JOURNLSM 246

Development of the skills of broadcast news gathering, writing, and editing.

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PUBLICATION LAYOUT

JOURNLSM 248

This course is a study of newspaper, magazine and on-line production that integrates working with text with layout and technological considerations. Building on the editing, writing of headlines and cutlines, proofreading and considering of newsworthiness practiced in Publication Editing, the course integrates these skills with selection and placement of graphic elements, proofreading page layout, selection and placement of stories, editorial responsibilities and basics of print media production, including newspapers, magazines, newsletters and online services. This is a lecture/demonstration/laboratory course in which information is presented for students to apply in practical situations.

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SCHOOL PUBLICATIONS: EDITORIAL

JOURNLSM 251

A laboratory journalism course in which the student elects to work on the University newspaper or photo staff. A student may earn 1 hour of credit for each term of work and a maximum of 3 credits toward graduation.

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ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

JOURNLSM 275

Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.

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SOCIAL MEDIA OPTIMIZATION & THE NEW WEB

JOURNLSM 285

'Social Media Optimization' will teach students how to engage with online communities to generate publicity and manage the images and issues of organizations. This cutting-edge, timely curriculum will require students to investigate the most compelling topics confronting organizations and individuals striving to extract value from teh dynamic, participatory, ever-changing 'new web.'

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WEB VIDEO & THE GAME INDUSTRY - GAMEZOMBIE PRACTICUM

JOURNLSM 294

The GameZombie practicum will provide students the opportunity to produce a globally distributed game media web series, strengthen multimedia production skills, and develop expertise in cutting edge game industry topics. Students will greatly enhance their portfolios, industry connectedness, and global web presence by participating in this practicum experience.

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FEATURE WRITING

JOURNLSM 303

A study of feature writing and editorial writing and their roles in print publications. Experience in writing feature articles and opinion pieces.

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HISTORY OF MASS COMMUNICATION

JOURNLSM 305

An overview of the origin, development, strengths and weaknesses, and achievements of mass communication in the United States, with particular attention to the interrelationship between mass communication and society.

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MEDIA ETHICS

JOURNLSM 309

This course exposes students to ethical theory in the context of rapid technological change and the means to acquire ethical analytical abilities. This two-tiered approach first examines the relationship between professional ethics and social philosophy to establish a framework for understanding the relationship between media practice and democratic society.

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PUBLICATION PHOTOGRAPHY

JOURNLSM 310

Study of photography in which students concentrate on producing pictures suitable for publication in newspapers, magazines and on-line publications.

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ADVERTISING COPYWRITING AND LAYOUT

JOURNLSM 320

Study of the strategy and principles used to develop copy and visuals for persuasive messages in advertising, sales promotion, direct response, interactive and other brand communication. Students will apply the principles they learn by writing and designing messages across various media and for a variety of products and services. Students will also gain presentation experience.

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ADVERTISING MEDIA PLANNING AND BUYING

JOURNLSM 322

This course provides an overview of the development of advertising media objectives and strategies. It examines the characteristics of the various media and the principles of media scheduling and buying. Students will learn how to evaluate media for the purpose of selecting the media and media vehicles that will most effectively deliver advertising messages to the target audience. Students will receive instruction in effective media planning and buying and will be able to practice putting media plans into action. This course examines the media of advertising and emphasizes development of advertising media objectives and strategies and provides practice in implementing those strategies.

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PRACTICUM IN TELEVISION NEWS

JOURNLSM 332

The core of the class will be the planning and execution of regularly scheduled live television news programs that will be produced in the studio of Cable 6. The instructor of the class will guide the students in that activity. Students in the course will each have a specific role to play in the production, and the number of credits earned will depend on each student's specialization. Each student's role will be assigned by the instructor according to experience and courses completed. Typically, students who have taken courses in Newswriting and Broadcast Newswriting and Production will be reporters, editors or assignment editors. Students who have completed the announcing course will serve as announcers. Others who have taken courses in television production will serve as photojournalists and video editors. Each week the newscasts will be critiqued at a joint session in which all students participate.

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TELEVISION NEWS REPORTING AND PRODUCTION

JOURNLSM 341

Television News Reporting and Production is a course in the theory and practice of reporting and practice of reporting, photographing, writing, editing and presenting television news. Students will also enroll concurrently in Practicum in Television News (SPEECH/JOURNLSM 332) for one unit.

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JOURNALISM FOR THE WEB

JOURNLSM 347

Students will become proficient in the use of Web-related journalistic tools to attract and retain an online audience. Topics will include site design, content management systems, social media and Web metrics.

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ADVERTISING AND PUBLIC RELATIONS ACCOUNT MANAGMENT

JOURNLSM 364

This course provides students with specific knowledge and preparation for the effective managment of a corporate department or independent agency in public relations or advertising. Special emphasis will be on insights from research and practice, especially in terms of the social and economic affects of public relations' and advertising's communication efforts. Additional analysis and assessment of operations decision making for public relations and advertising situations and cases will also be covered.

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LAW OF MASS COMMUNICATION

JOURNLSM 420

Study of law as applied to the mass media with particular emphasis on freedom of information, libel, privacy, contempt, commercial speech, regulation of electronic media and copyright regulation.

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ADVERTISING CAMPAIGNS

JOURNLSM 423

Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business.

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COMMUNICATION AND PUBLIC OPINION

JOURNLSM 430

The role of the mass media of communication in the formation of public opinion. Use of social science techniques for studying public opinion will be examined.

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MASS COMMUNICATION IN SOCIETY

JOURNLSM 431

A course which examines the functions and effects of mass media in our society. Theoretical bases for assessing social, behavioral and cultural influences are emphasized.

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COMMUNICATION RESEARCH METHODS

JOURNLSM 485

An advanced-level undergraduate and graduate survey of methodologies and issues relevant to the practice of communication research.

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JOURNALISM CAPSTONE: PUBLIC AFFAIRS

JOURNLSM 486

This senior-level course brings together those skills of writing, reporting and media production. Assignments will focus on coverage of government, including meetings and public documents. Each student will produce a capstone project in text, audio, video, still photography or a hybrid of those media.

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INTERNSHIP ADVERTISING

JOURNLSM 493A

Professional experiences in which the student who aspires to a career in advertising works for an approved internship setting in advertising. (a maximum of three units of Internship may be applied toward an advertising major; a maximum of three units may be applied toward an advertising minor.) Three additional units may be applied toward graduation, but not toward the major or minor. Students may only register for 3 units at a time. Repeatable up to 6 units.

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INTERNSHIP IN JOURNALISM

JOURNLSM 493G

Professional experience in which the student who aspires to a career in journalism works for an approved internship setting in broadcasting, on-line, or print journalism. (A maximum of three units of Internship may be applied toward a Journalism major; a maximum of three units may be applied toward a Journalism minor.) Additional units may be applied toward graduation, but not toward the major or minor. Students may not register for more than 3 units at a time.

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INDEPENDENT STUDY

JOURNLSM 498

Study of a selected topic or topics under the direction of a faculty member. Repeatable.