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• Undergraduate Fall 2011
• Marketing
• PRINCIPLES OF MARKETING

PRINCIPLES OF MARKETING

2011 Fall Term

Marketing 311

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

Other Requirements: PREREQ: ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 COMBINED CUMULATIVE GPA FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Section Details	Meeting Details & Topic		Instructor	Syllabus
01-LEC 2821 3 Units	09/06 - 12/23 (1)	MW 9:30 AM - 10:45 AM	Jimmy Peltier	Log in to access this syllabus
	HH1000
02-LEC 2822 3 Units	09/06 - 12/23 (1)	TuTh 8:00 AM - 9:15 AM	John Westfall	Log in to access this syllabus
	HH2309
03-LEC 2825 3 Units	09/06 - 12/23 (1)	TuTh 3:45 PM - 5:00 PM	John Westfall	Log in to access this syllabus
	HH2102
22-LEC 2826 3 Units	09/06 - 12/23 (1)		Marilyn Lavin	Log in to access this syllabus
	WEB BASED
	Tuition for online courses in the College of Business and Economics is $375 per credit for both resident and non-resident students