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• Undergraduate Spring 2010
• Speech

Undergraduate Speech

2010 Spring Term

Class Schedule

INTRODUCTION TO HUMAN COMMUNICATION

SPEECH 110

A basic course designed to help students increase their effectiveness in public speaking and interpersonal communication through learning current theory and developing skills through actual classroom experiences. A beginning course in principles of oral communication designed to develop confidence and precision through classroom speaking. For information about the waiver examination see the Proficiency/General Studies Requirements section of this Bulletin.

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INTRODUCTION TO MASS COMMUNICATION

SPEECH 131

A study of mass communication with relation to current economic, political and social institutions and trends. Emphasis on print and broadcast media with consideration of advertising, public relations, government and technology. The role of media in entertainment, news, and persuasion is examined.

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PRINCIPLES OF PUBLIC RELATIONS

SPEECH 202

An introduction to the principles, processes and techniques of public relations as they are used in business, government and nonprofit organizations.

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PUBLIC RELATIONS TACTICS I

SPEECH 203

A beginning exploration of public relations communication styles as they apply to various media, including news releases, public service messages, media alerts, newsletters and brochures.

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PUBLIC RELATIONS TACTICS II

SPEECH 204

Instruction and practice in the theory, design, production and utilization of non-print media in the context of various public relations activities

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INTERPERSONAL COMMUNICATION

SPEECH 228

Theory and exercises in interpersonal communication situations. Basic theory, self disclosure, listening, conflict, trust and other topics will be examined.

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RADIO PRACTICUM

SPEECH 230

A laboratory course in which the student participates in at least one area of radio broadcasting: Announcing, engineering, interviewing, or publicity. Repeatable.

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PRACTICUM: CABLE TELEVISION PRODUCTION

SPEECH 231

Participation in a variety of areas of television production including camera, lighting, graphics, audio, switching, video engineering and announcing and television performance. Repeatable for a maximum of 4 units in major/degree.

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FOUNDATIONS OF ELECTRONIC MEDIA

SPEECH 232

An in-depth survey of the historic developmental, technological, economic, programming, social impact, and regulatory foundations of the broadcasting and electronic media communications industries in America.

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ELECTRONIC MEDIA ANNOUNCING

SPEECH 234

Emphasizes the development of professional speech and performing habits for radio, television, and related electronic media. Training in proper use of announcing - related technical equipment provided. Vocal and performing styles pertinent to the presentation of entertainment, information, and persuasion for electronic media are presented within an applied framework.

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FUNDAMENTALS OF VIDEO PRODUCTION

SPEECH 238

This introductory video production course provides students with a basic understanding of the video production process. Students work on studio and field exercises to develop their video production skills.

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FUNDAMENTALS OF AUDIO PRODUCTION

SPEECH 239

A study of audio theory relevant to the production of programming for radio and related electronic mass media. Substantial attention devoted to the fundamental theoretical principles of digital audio systems. Practical experience in program production is also emphasized, in combination with the development of critical listening skills for audio production work.

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PUBLIC SPEAKING

SPEECH 240

Study of the theory and techniques of public address with required presentation of speeches.

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ELECTRONIC MEDIA COPYWRITING

SPEECH 241

The course is designed as an introduction to the theory and practice of writing for the electronic media, principally radio and television. The course will provide intensive practice through writing assignments of commercial copy, program continuity copy, and public service announcements for radio and television. There will also be practice in the development and organization of various program types including talk, interview, discussion, news, and documentary programs.

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SMALL GROUP COMMUNICATION

SPEECH 242

The study of small group theory and group dynamics, with practice in their application, designed to prepare students to communicate and function effectively as members of decision making and problem solving small groups.

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COMMUNICATION AND INTERVIEWING

SPEECH 244

Additional study in interpersonal communication as it functions in various types of interview situations. Application and analysis of effective interpersonal communication choices in specific interview situations.

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ELECTRONIC MEDIA NEWSWRITING AND PRODUCTION

SPEECH 246

Development of the skills of broadcast news gathering, writing, and editing.

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PRACTICUM IN FORENSICS

SPEECH 263

Participation in public address or interpretation events in intercollegiate contest situations. May be retaken.

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MULTIMEDIA PRODUCTION I: COMMUNICATION AND WEB DEVELOPMENT

SPEECH 270

This course provides a critical and practical overview of web development as a communication tool. Students will study the function of websites, critically evaluate websites, and create websites to serve as communication vehicles. The focus will be on creating interactive experiences that are both functional and engaging. The course addresses topics including storyboarding, XHTML, Cascading Style Sheets, and JavaScript. Assessment and usability testing of websites is also an important part of the course. This is a class for beginners and assumes no previous experience or expertise.

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MULTIMEDIA PRODUCTION II: COMMUNICATION AND LOCAL MEDIA

SPEECH 271

This course provides the opportunity for students to develop practical and critical skills in the production of multimedia in non-web or "local" environments to advance and enhance communication tasks within an organization. Special attention is paid to using digital images, motion graphics, digital video, and digital audio in the production of CD-ROMs, videodiscs, DVDs and other display media.

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TRAVEL STUDY

SPEECH 291

Variable topics. Faculty-led courses abroad.

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AUDIO PRACTICUM

SPEECH 293

Students will develop their skills in audio technology and application through practical experience working in sound reinforcement and studio recording environments.

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PUBLIC RELATIONS STRATEGIES

SPEECH 302

An examination, using case studies, of the theories and research which support the selection of various public relations strategies to solve problems. Issues such as responding to crisis situations, applying ethical principles to public relations problems and assessing the use of emerging technologies in public relations are also addressed.

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PUBLIC RELATIONS PRACTICUM

SPEECH 303

Planning and execution of public relations tactics, e.g., newsletters, media relations programs, special events, etc., for client organizations under the direction of a faculty member. (A maximum of two credits may be applied to the Speech Communication Major and maximum of two credits may be applied to the Speech Communication Minor. An additional credit may be applied toward graduation, but not to the major or minor.)

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HISTORY OF MASS COMMUNICATION

SPEECH 305

An overview of the origin, development, strengths and weaknesses, and achievements of mass communication in the United States, with particular attention to the interrelationship between mass media and society.

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ADVANCED AUDIO TECHNIQUES

SPEECH 320

An advanced level course that studies the utilization of multi-track digital systems in broadcast, recording and sound re-enforcement environments. Students critique and analyze existing works and produce related audio materials in various genres.

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PSYCHOLOGY OF SPEECH

SPEECH 325

Speaking and listening viewed in relation to human behavior. A psychological perspective of such factors in the speech communication process as language and semantics, message processing and design, vocal-nonverbal cues, speech perception-production, and apprehension-anxiety which are involved in person to person and person to group communication.

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COMMUNICATION AND GENDER

SPEECH 326

Advanced study of interpersonal communication between and within the sexes. The focus of the course concerns examination of traditional gender ideals and analysis of communication styles that contribute to societal evolution. Sex differences in communication, theories explaining sex differences in communication, research on sex stereotypes, debates about language and sexism, and implications for inter-gender relationships in a variety of settings are among the topics considered in this course.

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INTRODUCTION TO ORGANIZATIONAL COMMUNICATION

SPEECH 327

This course provides a broad overview of the theoretical and empirical literature relevant to organizational communication. The focus is on how communication operates in organizations, the effects of communication on organizational life, and how communication can be made more efficient and effective in meeting personal as well as organizational goals.

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COMMUNICATION CONFLICT RESOLUTION

SPEECH 328

This course provides a communications perspective of the nature and possible methods of resolution of conflict.

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CORPORATE AND INDUSTRIAL VIDEO PRODUCTION

SPEECH 330

This video production course examines the uses of video technology in non-broadcast settings. Particular attention is spent on marketing, public relations, training and employee communication applications.

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PRACTICUM: PRODUCING AND DIRECTING FOR CABLE TELEVISION

SPEECH 331

Participation of a program producer and/or director for television programming created for the University Cable Television System. Repeatable for a maximum of 4 credits in major/degree. Prereq: Consent of instructor

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PRACTICUM IN TELEVISION NEWS

SPEECH 332

Participation in the planning and production of regularly scheduled television newscasts created for the University Cable Television system. Students will earn from one (1) to three (3) credits during the semester, depending upon assigned responsibilities. Repeatable for a maximum of four (4) credits in major/degree. Prereq: Consent of instructor

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TELEVISION NEWS REPORTING AND PRODUCTION

SPEECH 341

Television News Reporting and Production is a course in the theory and practice of reporting and practice of reporting, photographing, writing, editing and presenting television news. Students will also enroll concurrently in Practicum in Television News (SPEECH/JOURNLSM 332) for one unit.

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PERSUASION

SPEECH 345

A study of the process of persuasion: Logical, ethical, and emotional appeals as well as organizational patterns and stylistic devices are addressed. Application and analysis of these techniques through term papers and speeches.

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SOUND AND IMAGE: AN EXPLORATION OF SOUND FOR/WITH VISUAL MEDIA

SPEECH 346

This course will explore the ways in which sound and music have been utilized in conjuction with images in diverse media inlcuding films, video games, video art, cartoons, music videos, television and live performance.

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WRITING FOR MULTIMEDIA

SPEECH 350

This course examines the stylistic and format considerations involved in the preparation of multimedia scripts and related documents such as flowcharts, treatments, proposals and other design documents. Scripting and flowcharting software is also introduced. Students will prepare treatments, proposals and scripts for both non-narrative and narrative forms of multimedia. Students will also critically examine the writing quality of various multimedia programs.

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GAME DEVELOPMENT: THEORY AND PRACTICE

SPEECH 351

This course requires students to engage in and analyze a variety of interactive media: games and other forms of play. The goal is to turn a critical consciousness towards an activity that they have engaged in since birth, and consider how play changes when it is electronically mediated. Interactive media fundamentally changes the process of communication because the audience becomes more active. Users author their own experience and this fundamentally changes the role of author/architect of the medium. This course will examine audience/player experience, game/interaction content, and the effects of playing on the players. Students will analyze play experiences and learn how to develop new games.

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INTERACTIVE COMMUNICATION AND ADVANCED MULTIMEDIA PRODUCTION

SPEECH 352

Interactive Communication and Advanced Multimedia Production is a course in which students apply principles of communication theory to the production of interactive multimedia projects. Students will produce multimedia projects for on- and off-campus clients. Emphasis is placed on understanding the role of the production team in multimedia production and advanced applications of multimedia software.

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ADVERTISING AND PUBLIC RELATIONS OPERATIONS AND MANAGEMENT

SPEECH 364

This course provides students with specific knowledge and preparation for the effective managment of a corporate department or independent agency in public relations or advertising. Special emphasis will be on insights from research and practice, especially in terms of the social and economic affects of public relations' and advertising's communication efforts. Additional analysis and assessment of operations decision making for public relations and advertising situations and cases will also be covered.

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PUBLIC RELATIONS PLANNING

SPEECH 402

Application of public relations principles, tactics and strategies to a client's public relations problem or opportunity, through the development and use of public relations planning skills.

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LISTENING BEHAVIOR

SPEECH 420

Study of the current theory and research concerning the process of listening in human communication as a basis for an effective understanding of listening behavior and for an increased ability to improve one's own listening skills. Also included is an overview of approaches to 1) listening in the schools and 2) training in business-industry. Prereq: SPEECH 110 or equivalent or consent of instructor

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COMMUNICATION THEORIES

SPEECH 422

Study of theories of communication from various disciplinary viewpoints. An investigation of approaches which attempt to explain the communication process through a "meaning-centered" focus to the communication act (originating communicator, message, channel, responding communicator). Theories are discussed in terms of their assumptions, claims, and strengths-weaknesses.

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CROSS CULTURAL COMMUNICATION

SPEECH 424

Study of cross cultural contacts and interactions when individuals are from different cultures. An analysis of verbal and nonverbal communication and related factors within and between various cultures, predictions of patterns and effects, and communication barriers.

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COMMUNICATION TRAINING IN ORGANIZATIONS

SPEECH 427

This is an advanced level course that focuses on identifying, evaluating, and enhancing the communicative competencies behind the functioning of contemporary organizations.

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ORGANIZATIONAL COMMUNICATION NEEDS ANALYSIS

SPEECH 429

This course examines the critical issues associated with doing applied work in organizational communication. Theoretical and empirical questions are addressed in this regard. On the basis of this knowledge, the student then learns by conducting an audit of the communication climate for a specific organization.

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MASS COMMUNICATION IN SOCIETY

SPEECH 431

A course which examines the functions and effects of mass media in our society. Theoretical bases for assessing social, behavioral and cultural influences are emphasized.

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NEW COMMUNICATION TECHNOLOGIES

SPEECH 440

This course examines the major innovations in the telecommunication industry. Students will explore alternative regulatory contexts in which these systems can develop and address the implications of these developments in a variety of social, institutional and philosophical contexts.

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APPLIED PERSUASION

SPEECH 460

This course advances the application of the basic theories, practice, and research methodology of persuasion. Students will be asked to integrate and extend their knowledge and experience of persuasion in interpersonal, public, and/or organizational contexts. Upon completion of the course, students will have a series of portfolio materials in applied persuasion projects under faculty supervision.

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APPLIED COMMUNICATION IN HEALTH AND WELLNESS

SPEECH 463

This advanced level course integrates health communication theory and practices, analyzing the application of communication theory in a variety of health and wellness contexts, such as smoking cessation, HIV/AIDS prevention and cancer detection. Students will demonstrate understanding of applied principles by critiquing and developing health campaign messages during the semester.

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COMMUNICATION RESEARCH METHODS

SPEECH 485

An advanced-level undergraduate and graduate survey of methodologies and issues relevant to the practice of communication research.

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SENIOR ELECTRONIC MEDIA PROJECT

SPEECH 487

This course allows students the opportunity to complete a capstone research or production project during their senior year. Students work with one or more faculty who advise and evaluate the project. During class meetings students work on the design of their projects and present their projects and findings. Students also develop professional networking and job acquisition skills and work on resume and portfolio preparation.

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ADVANCEMENTS IN ORGANIZATIONAL COMMUNICATION

SPEECH 489

This is an advanced level course that exposes students to higher level organizational communication concepts and theories, which are applied and integrated within various contexts. Concentration on current/selected advancements in organizational communication with emphasis on supplemental readings and course materials.

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WORKSHOP

SPEECH 490

Variable topics. Group activity oriented presentations emphasizing `hands on` and participatory instructional techniques. Repeatable

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TRAVEL STUDY

SPEECH 491

Variable topics. Faculty-led courses abroad. Repeatable

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INTERNSHIP IN COMMUNICATION

SPEECH 493C

Professional experience in which the student who aspires to a career in organizational communication/public communication,/interpersonal communication works for an approved employer in his/her area of interest. (A maximum of three units of internship may be applied toward a speech communication major; a maximum of three units may be applied toward a speech communication minor). Three additional units may be applied toward graduation, but not toward the major or minor. Students may only register for 3 units at a time. Repeatable up to 6 units. Prereq: Junior or Senior status, consent of instructor and those courses deemed necessary by the internship advisor.

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INTERNSHIP IN ELECTRONIC MEDIA

SPEECH 493E

Professional experience in which the student works in the electronic media industries under the supervision of a professional. (A maximum of three units of internship may be applied toward a speech communication major; a maximum of three units may be applied toward a speech communication minor.) Three additional units may be applied toward graduation, but not toward the major or minor. Students may only register for 3 units at a time.

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PUBLIC RELATIONS INTERNSHIP

SPEECH 493I

Professional experience in which the student who aspires to a career in public relations, works for an approved internship setting in his/her area of interest. A maximum of three units of internship may be applied to a speech communication major or to a speech communication minor. Additional units may be applied to graduation, but not toward the major or minor.

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SPECIAL STUDIES

SPEECH 496

Variable topics. Group activity. Not offered regularly in the curriculum but offered on topics selected on the basis of timeliness, need, and interest, and generally in the format of regularly scheduled Catalog offerings. Repeatable

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INDEPENDENT STUDY

SPEECH 498

Study of a selected topic or topics under the direction of a faculty member. Repeatable.