Undergraduate Journalism
Undergraduate Journalism
2010 Spring Term
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FOUNDATIONS OF PRINT JOURNLISM
JOURNLSM 210
An in-depth survey of the development of the print media industry in America. Its social and historical impact is examined along with its legal foundations.
FOUNDATIONS OF ADVERTISING
JOURNLSM 220
A survey of advertising and its role as an institution in society, both as a marketing tool and as a communication process.
ELECTRONIC MEDIA COPYWRITING
JOURNLSM 241
The course is designed as an introduction to the theory and practice of writing for the electronic media, principally radio and television. The course will provide intensive practice through writing assignments of commercial copy, program continuity copy, and public service announcements for radio and television. There will also be practice in the development and organization of various program types including talk, interview, discussion, news, and documentary programs.
MASS MEDIA WRITING
JOURNLSM 243
Introduction to writing in the styles appropriate to various mass media. Includes a review of writing fundamentals. An emphasis is placed on selecting, organizing and structuring information. Practice in factual and strategic writing in print and electronic journalism and advertising is included. Prereq: Ability to type.
NEWS GATHERING
JOURNLSM 244
The treatment of community events. Students cover city council and school board meetings; perfect interview techniques and generally go beyond the classroom to write the news story.
PUBLICATION EDITING
JOURNLSM 245
The course covers the proper use of language, spelling, punctuation and accepted writing style in news stories. It concentrates on use of the Associate Press Stylebook to check capitalization, abbreviations, numerals, and titles. Grammar fundamentals, sentence structure and news format are covered.
ELECTRONIC MEDIA NEWSWRITING AND PRODUCTION
JOURNLSM 246
Development of the skills of broadcast news gathering, writing, and editing.
PUBLICATION LAYOUT
JOURNLSM 248
This course is a study of newspaper, magazine and on-line production that integrates working with text with layout and technological considerations. Building on the editing, writing of headlines and cutlines, proofreading and considering of newsworthiness practiced in Publication Editing, the course integrates these skills with selection and placement of graphic elements, proofreading page layout, selection and placement of stories, editorial responsibilities and basics of print media production, including newspapers, magazines, newsletters and online services. This is a lecture/demonstration/laboratory course in which information is presented for students to apply in practical situations.
SCHOOL PUBLICATIONS: EDITORIAL
JOURNLSM 251
A laboratory journalism course in which the student elects to work on the University newspaper or photo staff. A student may earn 1 hour of credit for each term of work and a maximum of 3 credits toward graduation.
MULTIMEDIA PRODUCTION I: COMMUNICATION AND WEB DEVELOPMENT
JOURNLSM 270
This course provides a critical and practical overview of web development as a communication tool. Students will study the function of websites, critically evaluate websites, and create websites to serve as communication vehicles. The focus will be on creating interactive experiences that are both functional and engaging. The course addresses topics including storyboarding, XHTML, Cascading Style Sheets, and JavaScript. Assessment and usability testing of websites is also an important part of the course. This is a class for beginners and assumes no previous experience or expertise.
MULTIMEDIA PRODUCTION II: COMMUNICATION AND LOCAL MEDIA
JOURNLSM 271
This course provides the opportunity for students to develop practical and critical skills in the production of multimedia in non-web or "local" environments to advance and enhance communication tasks within an organization. Special attention is paid to using digital images, motion graphics, digital video, and digital audio in the production of CD-ROMs, videodiscs, DVDs and other display media.
TRAVEL STUDY
JOURNLSM 291
Variable topics. Faculty-led courses abroad.
FEATURE WRITING
JOURNLSM 303
A study of feature writing and editorial writing and their roles in print publications. Experience in writing feature articles and opinion pieces.
SPORTS JOURNALISM
JOURNLSM 304
Methods, techniques and writing styles of past and present sports reporters, to emphasize sports writing and to focus some concern for the social and political issues that affect sports and sports coverage. Prereq: JOURNLSM 243 or consent of instructor
HISTORY OF MASS COMMUNICATION
JOURNLSM 305
An overview of the origin, development, strengths and weaknesses, and achievements of mass communication in the United States, with particular attention to the interrelationship between mass communication and society.
PUBLICATION PHOTOGRAPHY
JOURNLSM 310
Study of photography in which students concentrate on producing pictures suitable for publication in newspapers, magazines and on-line publications.
ADVERTISING COPYWRITING AND LAYOUT
JOURNLSM 320
The preparation of advertising copy with attention to its functions and values.
ADVERTISING MEDIA PLANNING AND BUYING
JOURNLSM 322
This course provides an overview of the development of advertising media objectives and strategies. It examines the characteristics of the various media and the principles of media scheduling and buying. Students will learn how to evaluate media for the purpose of selecting the media and media vehicles that will most effectively deliver advertising messages to the target audience. Students will receive instruction in effective media planning and buying and will be able to practice putting media plans into action. This course examines the media of advertising and emphasizes development of advertising media objectives and strategies and provides practice in implementing those strategies.
PRACTICUM IN TELEVISION NEWS
JOURNLSM 332
The core of the class will be the planning and execution of regularly scheduled live television news programs that will be produced in the studio of Cable 6. The instructor of the class will guide the students in that activity. Students in the course will each have a specific role to play in the production, and the number of credits earned will depend on each student's specialization. Each student's role will be assigned by the instructor according to experience and courses completed. Typically, students who have taken courses in Newswriting and Broadcast Newswriting and Production will be reporters, editors or assignment editors. Students who have completed the announcing course will serve as announcers. Others who have taken courses in television production will serve as photojournalists and video editors. Each week the newscasts will be critiqued at a joint session in which all students participate.
TELEVISION NEWS REPORTING AND PRODUCTION
JOURNLSM 341
Television News Reporting and Production is a course in the theory and practice of reporting and practice of reporting, photographing, writing, editing and presenting television news. Students will also enroll concurrently in Practicum in Television News (SPEECH/JOURNLSM 332) for one unit.
WRITING FOR MULTIMEDIA
JOURNLSM 350
This course examines the stylistic and format considerations involved in the preparation of multimedia scripts and related documents such as flowcharts, treatments, proposals and other design documents. Scripting and flowcharting software is also introduced. Students will prepare treatments, proposals and scripts for both non-narrative and narrative forms of multimedia. Students will also critically examine the writing quality of various multimedia programs.
GAME DEVELOPMENT: THEORY AND PRACTICE
JOURNLSM 351
This course requires students to engage in and analyze a variety of interactive media: games and other forms of play. The goal is to turn a critical consciousness towards an activity that they have engaged in since birth, and consider how play changes when it is electronically mediated. Interactive media fundamentally changes the process of communication because the audience becomes more active. Users author their own experience and this fundamentally changes the role of author/architect of the medium. This course will examine audience/player experience, game/interaction content, and the effects of playing on the players. Students will analyze play experiences and learn how to develop new games.
INTERACTIVE COMMUNICATION AND ADVANCED MULTIMEDIA PRODUCTION
JOURNLSM 352
Interactive Communication and Advanced Multimedia Production is a course in which students apply principles of communication theory to the production of interactive multimedia projects. Students will produce multimedia projects for on- and off-campus clients. Emphasis is placed on understanding the role of the production team in multimedia production and advanced applications of multimedia software.
ADVERTISING AND PUBLIC RELATIONS OPERATIONS AND MANAGMENT
JOURNLSM 364
This course provides students with specific knowledge and preparation for the effective managment of a corporate department or independent agency in public relations or advertising. Special emphasis will be on insights from research and practice, especially in terms of the social and economic affects of public relations' and advertising's communication efforts. Additional analysis and assessment of operations decision making for public relations and advertising situations and cases will also be covered.
REPORTING PUBLIC AFFAIRS
JOURNLSM 406
Advanced work in reporting with emphasis on news related to crime and the courts, government and politics, business, finance and labor. Includes study of the courts, legislative procedures and business.
LAW OF MASS COMMUNICATION
JOURNLSM 420
Study of law as applied to the mass media with particular emphasis on freedom of information, libel, privacy, contempt, commercial speech, regulation of electronic media and copyright regulation.
ADVERTISING CAMPAIGNS
JOURNLSM 423
Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business.
COMMUNICATION AND PUBLIC OPINION
JOURNLSM 430
The role of the mass media of communication in the formation of public opinion. Use of social science techniques for studying public opinion will be examined. Prereq: Consent of instructor.
MASS COMMUNICATION IN SOCIETY
JOURNLSM 431
A course which examines the functions and effects of mass media in our society. Theoretical bases for assessing social, behavioral and cultural influences are emphasized.
COMMUNICATION RESEARCH METHODS
JOURNLSM 485
An advanced-level undergraduate and graduate survey of methodologies and issues relevant to the practice of communication research.
TRAVEL STUDY
JOURNLSM 491
Variable topics. Faculty-led courses abroad. Repeatable
INTERNSHIP ADVERTISING
JOURNLSM 493A
Professional experiences in which the student who aspires to a career in advertising works for an approved internship setting in advertising. (a maximum of three units of Internship may be applied toward an advertising major; a maximum of three units may be applied toward an advertising minor.) Three additional units may be applied toward graduation, but not toward the major or minor. Students may only register for 3 units at a time. Repeatable up to 6 units.
INTERNSHIP IN JOURNALISM
JOURNLSM 493G
Professional experience in which the student who aspires to a career in journalism works for an approved internship setting in broadcasting, on-line, or print journalism. (A maximum of three units of Internship may be applied toward a Journalism major; a maximum of three units may be applied toward a Journalism minor.) Additional units may be applied toward graduation, but not toward the major or minor. Students may not register for more than 3 units at a time.
SPECIAL STUDIES
JOURNLSM 496
Variable topics. Group activity. Not offered regularly in the curriculum but offered on topics selected on the basis of timeliness, need, and interest, and generally in the format of regularly scheduled Catalog offerings.
INDEPENDENT STUDY
JOURNLSM 498
Study of a selected topic or topics under the direction of a faculty member. Repeatable.