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ADVERTISING CAMPAIGNS

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ADVERTISING CAMPAIGNS

2009 Fall Term

3 Units

Journalism 423

Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business.

Other Requirements: PREREQ: JOURNLSM 320 AND JOURNLSM 322

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LAB 1363
3 Units
09/02 - 12/22 (1) MW 2:15 PM - 3:30 PM
Shu-Chuan Chu
HE0309HE0309
 
02-LAB 1365
3 Units
09/02 - 12/22 (1) M 6:15 PM - 8:45 PM
Shu-Chuan Chu
HE0309HE0309

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