DIRECT MARKETING
DIRECT MARKETING
2008 Spring Term
3 Units
Marketing 444
The interactive nature of direct marketing initiatives that use one or more media to generate a traceable and measurable response from the target audience is empahsized. The course includes grounding in all major direct marketing media. The measurability and accountability of direct marketing and its relationship to the total marketing mix are stressed.
Other Requirements: PREREQ: MARKETING 311
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
22-LEC 3431
3 Units
|
01/22 - 05/22 (1) |
Renee Pfeifer-Luckett
|
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| WEB BASED | |||||
| The tuition for online courses in the College of Business and Economics is $360 per credit for both resident and non-resident students. | |||||
