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• Undergraduate Fall 2007
• Marketing
• BUSINESS TO BUSINESS MARKETING

BUSINESS TO BUSINESS MARKETING

2007 Fall Term

Marketing 412

An intensive examination of the industrial marketing sector. Emphasis is placed on understanding the unique dimensions of the industrial marketing environment and translating this understanding into effective integrated industrial marketing programs. Attention is given to producer, reseller and government markets.

Other Requirements: PREREQ: MARKETING 311

Class Schedule

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