DIRECT MARKETING
DIRECT MARKETING
2007 Spring Term
3 Units
Marketing 444
Students are introduced to the scope of direct marketing including mail order, lead generation, circulation, loyalty programs, store traffic building, fundraising, pre-selling, post-selling and research. The course includes grounding in all major direct marketing media: direct mail, broadcast, print advertising, catalogs, co-ops, telemarketing, inserts and videos. The measurability and accountability of direct marketing and its relationship to the total marketing mix are stressed.
Other Requirements: PREREQ: MARKETING 311
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
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01-LEC 2610
3 Units
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01/22 - 05/23 (1) | TuTh 12:30 PM - 1:45 PM |
Renee Pfeifer-Luckett
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