ADVERTISING CAMPAIGNS
ADVERTISING CAMPAIGNS
2007 Spring Term
3 Units
Journalism 423
Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business.
Other Requirements: PREREQ: JOURNLSM 320
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
