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PRINCIPLES OF MARKETING

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PRINCIPLES OF MARKETING

2003 Spring Term

3 Units

Marketing 311

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

Other Requirements: PREREQ: STUDENTS MUST ACHIEVE 60 CREDITS, MAINTAIN A 2.50 GPA OR BETTER AND A BUSINESS MAJOR IN ORDER TO TAKE 300 OR 400 LEVEL BUSINESS COURSES.

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 2448
3 Units
01/21 - 05/21 (1) M 6:30 PM - 9:00 PM
Linda Stevlingson
MG0101MG0101
 
02-LEC 2449
3 Units
01/21 - 05/21 (1) MW 2:15 PM - 3:30 PM
Thomas Ainscough
MG0101MG0101
 
03-LEC 2450
3 Units
01/21 - 05/21 (1) TuTh 11:00 AM - 12:15 PM
Amy Coon
C1006C1006
 
04-LEC 2451
3 Units
01/21 - 05/21 (1) TuTh 2:15 PM - 3:30 PM
Amy Coon
C3002C3002

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