Undergraduate Journalism
Undergraduate Journalism
2003 Spring Term
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FOUNDATIONS OF ADVERTISING
JOURNLSM 220
A survey of advertising and its role as an institution in society, both as a marketing tool and as a communication process.
ELECTRONIC MEDIA WRITING
JOURNLSM 241
The course is designed as an introduction to the theory and practice of writing for the electronic media, principally radio and television. The course will provide intensive practice through writing assignments of commercial copy, program continuity copy, and public service announcements for radio and television. There will also be practice in the development and organization of various program types including talk, interview, discussion, news, and documentary programs.
NEWS WRITING
JOURNLSM 243
The treatment of news, news gathering techniques and news writing with emphasis on style. Practical application of the structure of the summary lead and the news story. Prereq: Ability to type
REPORTING
JOURNLSM 244
The treatment of community events. Students cover city council and school board meetings; perfect interview techniques and generally go beyond the classroom to write the news story.
COPY EDITING AND LAYOUT
JOURNLSM 245
A study of copy editing, headline writing, picture selection, proof reading, newspaper page makeup and design, the selection and placing of news stories in order of importance, editorial responsibilities and practical media layout with emphasis on the newspaper. A two-hour lab is included.
SCHOOL PUBLICATIONS
JOURNLSM 251
A laboratory journalism course in which the student elects to work on the University newspaper or photo staff. A student may earn 1 hour of credit for each term of work and a maximum of 2 credits toward graduation.
MULTIMEDIA PRODUCTION I: COMMUNICATION AND WEB DEVELOPMENT
JOURNLSM 270
This course provides a critical and practical overview of web development as a communication tool. Students will study the function of websites, critically evaluate websites, and create websites to serve as communication vehicles. Special attention is paid to learning web development software. The goal of this class is to train the student in a set of technical skills and to teach the student to learn how new media (such as websites) can be used to communicate. This course ties theory to practice so students must learn a certain amount of technology. In addition to developing competency in the technology, students will also solve communication problems using the creative tools offered by multimedia.
MULTIMEDIA PRODUCTION II: COMMUNICATION AND LOCAL MEDIA
JOURNLSM 271
This course provides the opportunity for students to develop practical and critical skills in the production of multimedia in non-web or "local" environments to advance and enhance communication tasks within an organization. Special attention is paid to using digital images, motion graphics, digital video, and digital audio in the production of CD-ROMs, videodiscs, DVDs and other display media.
FEATURE WRITING
JOURNLSM 303
A study of feature writing and editorial writing and their roles in print publications. Experience in writing feature articles and opinion pieces.
SPORTS JOURNALISM
JOURNLSM 304
Methods, techniques and writing styles of past and present sports reporters, to emphasize sports writing and to focus some concern for the social and political issues that affect sports and sports coverage. Prereq: JOURNLSM 243 or consent of instructor
ADVERTISING COPYWRITING AND LAYOUT
JOURNLSM 320
The preparation of advertising copy with attention to its functions and values.
ADVANCED ADVERTISING PROCEDURES
JOURNLSM 321
Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business.
PRACTICUM IN TELEVISION NEWS
JOURNLSM 332
The core of the class will be the planning and execution of regularly scheduled live television news programs that will be produced in the studio of Cable 6. The instructor of the class will guide the students in that activity. Students in the course will each have a specific role to play in the production, and the number of credits earned will depend on each student's specialization. Each student's role will be assigned by the instructor according to experience and courses completed. Typically, students who have taken courses in Newswriting and Broadcast Newswriting and Production will be reporters, editors or assignment editors. Students who have completed the announcing course will serve as announcers. Others who have taken courses in television production will serve as photojournalists and video editors. Each week the newscasts will be critiqued at a joint session in which all students participate.
TELEVISION NEWS REPORTING AND PRODUCTION
JOURNLSM 341
Television News Reporting and Production is a course in the theory and practice of reporting and practice of reporting, photographing, writing, editing and presenting television news. Students will also enroll concurrently in Practicum in Television News (SPEECH/JOURNLSM 332) for one unit.
WRITING FOR MULTIMEDIA
JOURNLSM 350
This course examines the stylistic and format considerations involved in the preparation of multimedia scripts and related documents such as flowcharts, treatments, proposals and other design documents. Scripting and flowcharting software is also introduced. Students will prepare treatments, proposals and scripts for both non-narrative and narrative forms of multimedia. Students will also critically examine the writing quality of various multimedia programs.
REPORTING PUBLIC AFFAIRS
JOURNLSM 406
Advanced work in reporting with emphasis on news related to crime and the courts, government and politics, business, finance and labor. Includes study of the courts, legislative procedures and business.
LAW OF MASS COMMUNICATION
JOURNLSM 420
Study of law as applied to the mass media with particular emphasis on freedom of information, libel, privacy, contempt, commercial speech, regulation of electronic media and copyright regulation.
MASS COMMUNICATION IN SOCIETY
JOURNLSM 431
A course which examines the functions and effects of mass media in our society. Theoretical bases for assessing social, behavioral and cultural influences are emphasized.
COMMUNICATION RESEARCH METHODS
JOURNLSM 485
An advanced-level undergraduate and graduate survey of methodologies and issues relevant to the practice of communication research.
TRAVEL STUDY
JOURNLSM 491
Variable topics. See Schedule of Classes. Repeatable
INTERNSHIP ADVERTISING
JOURNLSM 493A
Professional experiences in which the student aspires to a career in advertising works in an approved internship setting in advertising. (a maximum of three credits of Internship may be applied toward an advertising major; a maximum of two credits may be applied toward an advertising minor.)
INTERNSHIP IN JOURNALISM
JOURNLSM 493G
Professional experiences in which the student who aspires to a career in journalism works in an approved internship setting in broadcasting, on-line, or print journalism. (A maximum of three credits of Internship may be applied toward a Journalism major; a maximum of two credits may be applied toward a Journalism minor.)
SPECIAL STUDIES
JOURNLSM 496
Variable topics. See Schedule of Classes. Repeatable. Prereq: Consent of instructor
EXCHANGE STUDY
JOURNLSM 497
Variable topics. Repeatable
INDEPENDENT STUDY
JOURNLSM 498
Study of a selected topic or topics under the direction of a faculty member. Repeatable. Prereq: Junior status and consent of instructor