Graduate Communication
Graduate Communication
2025 Fall Term
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STRATEGIC PLANNING
COMM 720
This course emphasizes applying theory as a basis for communication planning, especially identifying strategies. Media effect theories for digital, social media and traditional media will be discussed. Course participants will study the application of these theories to develop a strategic communication plan that incorporates digital media, social media and traditional media and blends their use to optimal impact.
PRACTICING ADVOCACY AND INFLUENCE
COMM 745
The focus of this course is on strategies and techniques to advocate for diverse groups and effectively influence various stakeholders. The course will examine platforms for advocacy and influence including face to face interaction, traditional media, and social/digital media and their effectiveness in various contexts.
WRITTEN COMMUNICATION FOR DIVERSE AUDIENCES
COMM 780
The focus of this course is to hone advanced written communication skills for professional communicators. Students will create various forms of writing for the communication profession such as grants, white pages, reports, features, fund solicitations, relationship-building pieces, advertising copy, image branding and training materials. The course will include practice in targeting content for the needs of diverse audiences.
APPLIED COMMUNICATION RESEARCH
COMM 785
An advanced-level graduate survey of methodologies and issues relevant to the applied practice of communication research in real world settings.