CAPSTONE IN STRATEGIC MARKETING
CAPSTONE IN STRATEGIC MARKETING
2024 Fall Term
Marketing 479
This capstone course covers the organization and coordination of the total marketing program, bringing together knowledge gained in prior marketing courses. The focus of the course is on planning marketing activities, including the marketing mix, marketing research, demand forecasting, and profitability analysis. You will gain experience in developing strategies to aid in the firm's ability to adjust to competitive trends and changing market conditions. In addition, you will develop skills in decision-making to achieve well-defined objectives.
Other Requirements: PREREQ: SENIOR STANDING AND MARKETNG 211 AND ((COBE MAJOR: 2.50 CUMULATIVE GPA) OR (NON-COBE MAJOR/MINOR/COBE MINOR: 60 CREDITS AND 2.00 CUMULATIVE GPA)) COREQ: PRIOR COMPLETION OR CONCURRENT ENROLLMENT IN MARKETNG 321
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
