BUSINESS TO BUSINESS MARKETING
BUSINESS TO BUSINESS MARKETING
2024 Fall Term
3 Units
Marketing 412
An in-depth examination of the distinct world of business-to-business (B2B) marketing, this course develops your understanding of how and why businesses attract and initiate relationships in commercial, governmental, and institutional markets. The course uses current events and examples to look at all aspects of the marketing and sales process and the latest technological advances, including artificial intelligence.
Other Requirements: PREREQ: MARKETNG 211 AND ((COBE MAJOR: 2.50 CUMULATIVE GPA) OR (NON-COBE MAJOR/MINOR/COBE MINOR: 60 CREDITS AND 2.00 CUMULATIVE GPA))
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
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01-LEC 3893
3 Units
|
09/03 - 12/07 (1) | TuTh 12:30 PM - 1:45 PM |
Yushan Zhao
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