ADVANCED DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE
ADVANCED DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE
2024 Fall Term
3 Units
Marketing 353
Digital marketing and artificial intelligence (AI) allow marketers to deliver relevant communications. Strategies for effectively leveraging AI for digital marketing efforts are explored with a focus on understanding digital analytics and developing digital content. Emphasis is placed on search engine marketing and digital advertising, including SEO and paid search, and optimizing other AI-driven digital strategies.
Other Requirements: PREREQ: MARKETNG 211 AND MARKETNG 351 AND ((COBE MAJOR: 2.50 CUMULATIVE GPA) OR (NON-COBE MAJOR/MINOR/COBE MINOR: 60 CREDITS AND 2.00 CUMULATIVE GPA))
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
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01-LEC 3890
3 Units
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09/03 - 12/07 (1) | MW 11:00 AM - 12:15 PM |
Andrew Dahl
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