PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
2024 Fall Term
3 Units
Marketing 211
A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.
Other Requirements: PREREQ: MINIMUM SOPHOMORE STANDING AND ((COBE MAJOR: 2.50 CUMULATIVE GPA) OR (NON-COBE MAJOR/MINOR/COBE MINOR: 60 CREDITS AND 2.00 CUMULATIVE GPA))
Class Schedule
Disclaimer
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