BIOTECHNOLOGY MARKETING AND ENTREPRENEURSHIP
BIOTECHNOLOGY MARKETING AND ENTREPRENEURSHIP
2024 Fall Term
3 Units
Applied Biotechnology 750
Examines marketing case studies in diverse areas of biotechnology. Addresses marketing fundamentals and strategies, communicating value proposition strategy, ethical and regulatory concerns, startup strategies, pharmaceutical marketing, b2b marketing, salesforce development, branding, and promotion. Culminates with the creation of a marketing plan/analysis.
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
01-LEC 2214
3 Units
|
09/03 - 12/13 (1) |
Kris Curran
|
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| ONLINE | |||||
