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ADVERTISING CAMPAIGNS

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ADVERTISING CAMPAIGNS

2024 Spring Term

3 Units

Journalism 423

Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business.

Other Requirements: PREREQ: COMM 275 AND JOURNLSM 320 AND JOURNLSM 322

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 1657
3 Units
01/22 - 05/03 (1) TuTh 9:30 AM - 10:45 AM
Un Chae Chung
HE0312HE0312

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