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Graduate Communication
Graduate Communication
2024 Spring Term
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CORPORATE COMMUNICATION TOPICS
COMM 703
Investigation of communication topics that reflect the communication issues within an organiztion (e.g., superior-subordinate, conflict resolution). Topics are selected on the basis of need, interest, or timeliness and may change each time the course is offered.
STRATEGIC PLANNING
COMM 720
This course emphasizes applying theory as a basis for communication planning, especially identifying strategies. Media effect theories for digital, social media and traditional media will be discussed. Course participants will study the application of these theories to develop a strategic communication plan that incorporates digital media, social media and traditional media and blends their use to optimal impact.
CORPORATE COMMUNICATION ADMINISTRATION
COMM 727
Seminar in communication practices within corporations. Topics include hierarchy, employees, culture, teams, and conflict. Discussions center around both theoretical and practical implications of communication within corporations.
PRACTICING ADVOCACY AND INFLUENCE
COMM 745
The focus of this course is on strategies and techniques to advocate for diverse groups and effectively influence various stakeholders. The course will examine platforms for advocacy and influence including face to face interaction, traditional media, and social/digital media and their effectiveness in various contexts.