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ETHICS IN THE MARKETPLACE

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ETHICS IN THE MARKETPLACE

2021 Fall Term

2 Units

Marketing 766

This course focuses primarily on issues related to the business/customer relationship, with customers being defined as both other organizations and consumers. The course emphasizes current issues such as privacy rights, pricing ethics, promotional tactics and targeting. Students will discuss topics, analyze cases, and write essays defending their opinions and suggesting strategies. Examples of both exemplary and poor business behavior provided.

Other Requirements: PREREQ: MARKETNG 716, OR MARKETNG 311 WITH A GRADE OF "C" OR BETTER, OR EQUIVALENT; MUST BE ADMITTED TO A COBE GRADUATE DEGREE PROGRAM

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
22-LEC 3512
2 Units
09/02 - 10/23 (8W1)
Dennis Kopf
WEB BASED
 
23-LEC 3513
2 Units
10/25 - 12/11 (8W2)
Dennis Kopf
WEB BASED

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