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ADVANCED DIGITAL MARKETING

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ADVANCED DIGITAL MARKETING

2021 Spring Term

3 Units

Marketing 353

Digital marketing allows marketers to deliver relevant communications in today's digital world. Strategies behind effective digital marketing efforts are explored with a focus on understanding digital analytics and developing digital content. Emphasis is placed on search engine marketing and digital advertising strategies including SEO and paid search. Developing and implementing a search engine marketing campaign provides hands-on experience.

Other Requirements: PREREQ: MARKETNG 311 AND 351, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3266
3 Units
01/19 - 05/07 (1) MW 8:00 AM - 9:15 AM
Andrew Dahl
HH3101HH3101
01/19 - 05/07 (1)
Andrew Dahl
HYBRID
 
22-LEC 3270
3 Units
01/19 - 05/07 (1)
Andrew Dahl
WEB BASED

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