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MARKETING RESEARCH

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MARKETING RESEARCH

2021 Spring Term

3 Units

Marketing 321

Methods of planning and carrying out marketing and consumer research studies. Problem formulation, exploratory research, questionnaire construction and design, observational and sampling techniques, conducting surveys, data analysis, reporting, interpretation of findings and implementation of recommendations.

Other Requirements: PREREQ: MARKETNG 311 AND ECON 245, AND ADMISSION TO UPPER DIVISION AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3239
3 Units
01/19 - 05/07 (1) TuTh 9:30 AM - 10:45 AM
Maxwell Hsu
HH1000HH1000
01/19 - 05/07 (1)
Maxwell Hsu
HYBRID
 
02-LEC 3241
3 Units
01/19 - 05/07 (1) TuTh 12:30 PM - 1:45 PM
Maxwell Hsu
HH1000HH1000
01/19 - 05/07 (1)
Maxwell Hsu
HYBRID

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