CONSUMER INSIGHT & CUSTOMER EXPERIENCE
CONSUMER INSIGHT & CUSTOMER EXPERIENCE
2021 Spring Term
3 Units
Marketing 751
The study of the behavior of consumers, including research methods and findings from the behavioral sciences, with emphasis placed on how marketing managers apply those ideas to manage the customer experience. The strategic implications of segmentation, targeting, and positioning will be explored in depth.
Other Requirements: PREREQ: MARKETNG 716, OR MARKETNG 311 WITH A GRADE OF "C" OR BETTER, OR EQUIVALENT; MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR CERTIFICATE PROGRAM
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
22-LEC 3401
3 Units
|
01/19 - 03/13 (8W1) |
Robert Boostrom
|
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| WEB BASED | |||||
