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EXPERIENTIAL MARKETING

2020 Fall Term

3 Units

Marketing 370

Experiential Marketing explores the unique characteristics and strategic approach to creating and marketing immersive customer experiences around brands, events, and other in-person programs. The course utilizes an experiential learning approach to explore marketing activities that create and promote engaging experiences that strengthen customers' relationships with brands, events, and sponsors.

Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

This schedule is informational and does not guarantee availability for registration.
Sections may be full or not open for registration. Please use WINS if you wish to register for a course.

Section Details	Meeting Details & Topic		Instructor	Syllabus

01-LEC 2292 3 Units	09/02 - 12/11 (1)	TuTh 9:30 AM - 10:45 AM	Sharon Roy	Not Submitted
	HH2102		Sharon Roy
	09/02 - 12/11 (1)		Sharon Roy
	REMOTE		Sharon Roy
	This is a hybrid course, which will have both classroom meetings and online/remote instruction. Further information will be given before the first day of class.

22-LEC 3789 3 Units	09/02 - 12/11 (1)		Kenyatta Barber	Not Submitted
	WEB BASED		Kenyatta Barber