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ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

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ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

2020 Fall Term

3 Units

Communication 275

Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.

Other Requirements: PREREQ: JOURNLSM 220 OR COMM 202

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-DIS 2539
3 Units
09/02 - 12/11 (1)
Edward Frederick
REMOTE
This is a remote course. Further information will be given before the first day of class.
 
02-DIS 2542
3 Units
09/02 - 12/11 (1)
Edward Frederick
WEB BASED
This is a web based course using Canvas. Further information will be given before the first day of class. Required additional fee of $50 per credit will be assessed for this class.

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